Selected project 03 / 03
A nursery you can pick up
A concept site for a fictional London day nursery where everything on the page is a toy with weight, with a working booking portal behind it: visits, sessions, invoices and a staff view.
Screenshots of the working demo.
In numbers
- 36
- Pages in the working demo
- 247
- Automated tests on the booking engine
- 30 days
- Until a visitor’s demo data erases itself
- 4
- Materials every object on the page is made from
The problem
Nursery websites tend to look the same: stock smiles, a fees PDF and a phone number. We set ourselves a brief: show what a small local business gets when its site behaves like the place itself, and can take a booking at eleven at night.
What we did
Made the page from four honest materials: beech, wool felt, lacquered rubber and plasticine, lit by one window light that drifts from morning to lamplight as you scroll. One scroll is one nursery day.
Gave every toy a job. Blocks land on the headline, drawers slide out to show the rooms, a bead rides a wire through the day.
Built a real booking portal behind it: sign-up, visit booking, session planning, invoices and a staff view, with letters landing in an in-app inbox and payments in demo mode.
Gave every visitor a private sandbox that erases itself after 30 days, so the demo is real without keeping anyone’s data.
Screens
Screenshots of the working demo.
01Parent dashboard 
02Booking a visit 
03Planning sessions 
04Invoice and demo payment
A studio perspective
Small things, decided well.
AI-generated concept imageNext step
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